Yes, we literally did paint the town red on May 6th. It was a big day for us and our team as it was the launch of our aerated drinks ‘Sailor’. The only objective while kick-starting AIMS Beverages was to provide safe aerated drinks to our Indian Consumers which could relinquish their thirst as well. May 6th was the day when we launched Green Apple, Jeera Masala, Indie Cola, Lovely Lemon & Tangy Orange. Every big publication was on our list be it The Time of India, Gujarat Samachar, Divya Bhaskar or Sandesh. With ads as big as half page, it was hard not to get noticed!